A long-standing customer of ADI, involved in the automotive industry, approached ADI with a request to expand their engine fluids product line. They wanted to introduce a product specifically designed for electric vehicles, in addition to their existing line of products for combustible engines.
About the client:
The situation:
While the new product seemed similar to existing compounds, it required extensive laboratory development and testing. The conditions for producing this compound were significantly different from ADI’s current processes.
The solution:
ADI dedicated substantial resources to develop and test the new product. They were able to produce on-specification material and define a repeatable process for doing so.
ADI’s efforts resulted in a successful product launch, expanding their customer’s engine fluids product line to cater to the growing market of electric vehicles. This project highlighted ADI’s ability to innovate and develop specialized products tailored to specific market needs.
ADI capabilities:
- Extensive laboratory development
- Adapting production processes to new specifications
- Market research and product development expertise